Jaime Schwarz

Brand Therapist/Creative Director

Jaime Schwarz holds a BA in psychology and philosophy from Colgate University. He served at over a dozen agencies during his copywriting and creative direction career working on over 100 brands. He holds Cannes Lion, Clio, One Show, Webby, and B2B awards and has been published in industry magazines and books. In 2017, he founded Pro4Bono as a nonprofit-focused product development agency, but as those products became projects, Jaime became a serial co-founder, helping to launch startups focused on betterment, education, and web3 technologies. He served on the marketing advisory board of DoSomething.org from 2016-2019. In 2018, he began patenting systems and methods for certifying and empowering virtual objects in service of an open metaverse. In 2022, he founded Brand Therapy, a consultancy based on evolving brand strategy into brand consciousness so that brands can speak for themselves, helping with stakeholder alignment and authentic consumer connections. Beyond enjoying his board services for Wayfinders on the Hudson, Jaime is the Chief Brand Officer Parallel Worlds.us, the co-founder of TeamFlow.Institute, an advisor for DCarbon.solutions and XRSI.org, and an adjunct lecturer at City College's Branding and Integrated Communications school. He has been a Hastings resident since 2021 and is a proud 3rd year Wayfinders parent.